KEEP IT SIMPLE (2):

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Technological change is certain, and this means there is a danger of committing resources to endeavours that become obsolete almost overnight.

This is one of the major reasons for avoiding proprietary programming unless absolutely neccesary for information transferral.

IT'S SO OBVIOUS NOBODY NOTICES, but it is the intrinsic fact that this information transferral is TWO-WAY that makes a website interactive.

Thus the object of the exercise is to maximize the ease and reliability of information transferral in both directions: interactivity is maximized. The bottom line is that operational co-ordination is cohesively developed within your business environment.

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